Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

Buyology: How Everything We Believe About Why We Buy is Wrong

Martin Lindstrom

240 pages first pub 2008 (editions)

nonfiction business psychology science informative medium-paced
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many m...

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