The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass, Sean Callahan

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Russell Glass, Sean Callahan

219 pages first pub 2014 (editions)

nonfiction business informative slow-paced
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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book use...

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