The Other 51 Weeks: A Marketing Handbook for Librarians by Lee Welch

The Other 51 Weeks: A Marketing Handbook for Librarians

Topics in Australasian Library and Information Studies

Lee Welch

120 pages missing pub info (editions)

nonfiction art business science medium-paced
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The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most com...

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