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368 pages • missing pub info (editions)
ISBN/UID: 9781439167274
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 25 March 2009
Description
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, a...
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368 pages • missing pub info (editions)
ISBN/UID: 9781439167274
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 25 March 2009
Description
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, a...