Total Integrated Marketing: Breaking the Bounds of the Function by James M. Hulbert, Noel Capon, Nigel F. Piercy

Total Integrated Marketing: Breaking the Bounds of the Function

James M. Hulbert, Noel Capon, Nigel F. Piercy

368 pages missing pub info (editions)

nonfiction business economics
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A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, a...

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