Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

324 pages missing pub info (editions)

nonfiction business economics medium-paced
Powered by AI (Beta)
Loading...

Description

A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to com...

Read more

Community Reviews

Loading...

Content Warnings

Loading...
Accept and close

By using The StoryGraph, you agree to our use of cookies.
We use a small number of cookies to provide you with a great experience.

Find out more