The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy by Gary Schwartz

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

Gary Schwartz

229 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks...

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