Luxury Fashion Branding: Trends, Tactics, Techniques by U. Okonkwo

Luxury Fashion Branding: Trends, Tactics, Techniques

U. Okonkwo

332 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the...

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