Global Marketing: Strategy, Practice, and Cases by Christiane Prange, Eugene Jaffe, Ilan Alon

Global Marketing: Strategy, Practice, and Cases

Christiane Prange, Eugene Jaffe, Ilan Alon

640 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategical...

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