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640 pages • missing pub info (editions)
ISBN/UID: 9780367196080
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 17 August 2020
Description
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategical...
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640 pages • missing pub info (editions)
ISBN/UID: 9780367196080
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 17 August 2020
Description
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategical...