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312 pages • missing pub info (editions)
ISBN/UID: 9781567200096
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 20 November 1995
Description
The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority ...
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312 pages • missing pub info (editions)
ISBN/UID: 9781567200096
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 20 November 1995
Description
The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority ...