The Father of Spin: Edward L. Bernays & the Birth of Public Relations by Deborah Brody, Larry Tye
The Father of Spin: Edward L. Bernays & the Birth of Public Relations

Deborah Brody, Larry Tye

The Father of Spin: Edward L. Bernays & the Birth of Public Relations

Deborah Brody, Larry Tye

306 pages first pub 1998 (editions)

nonfiction biography history psychology informative slow-paced
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The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campai...

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