The Upside of Irrationality: The Unexpected Benefits of Defying Logic by Dan Ariely

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

Dan Ariely

368 pages • first pub 2010 (editions)

nonfiction business economics psychology challenging informative reflective slow-paced
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“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New Yor...

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