42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success by Laura Lowell

42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success

Laura Lowell

136 pages • first pub 2011 (editions)

informative inspiring medium-paced
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The book is divided into four main sections: Management-level Issues Setting Strategy and Tactics Creating Content That Makes Connections Measuring ResultsThe 42 Rules are based on Philippa's 15-plus years of consulting experience and research int...

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