Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Philip Kotler, Martin Lindstrom

Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Philip Kotler, Martin Lindstrom

256 pages • first pub 2005 (editions)

nonfiction business design psychology informative slow-paced
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Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain h...

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