Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work by Bryan Foss, Merlin Stone

Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

Bryan Foss, Merlin Stone

700 pages • missing pub info (editions)

nonfiction business economics
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* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today

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