National Image & Competitive Advantage: The Theory and Practice of Place Branding by Eugene D. Jaffe, Israel D. Nebenzahl

National Image & Competitive Advantage: The Theory and Practice of Place Branding

Eugene D. Jaffe, Israel D. Nebenzahl

238 pages missing pub info (editions)

nonfiction business economics medium-paced
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"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edit...

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