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238 pages • missing pub info (editions)
ISBN/UID: 9788763001724
Format: Paperback
Language: English
Publisher: Copenhagen Business School Press
Publication date: 01 April 2006
Description
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edit...
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238 pages • missing pub info (editions)
ISBN/UID: 9788763001724
Format: Paperback
Language: English
Publisher: Copenhagen Business School Press
Publication date: 01 April 2006
Description
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edit...