Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps, David J. Rendall

Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

Stan Phelps, David J. Rendall

208 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Ready to Stand Out in a Sea of Sameness?Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achievin...

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