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206 pages • first pub 2016 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Acacia Avenue International Limited
Publication date: 15 October 2016
Description
Mindframes are models of thinking about people in relation to brands, communications, marketing initiatives and organisations. Wendy has identified six enduring principles that explain why people think the way they think, behave like they do and s...
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206 pages • first pub 2016 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Acacia Avenue International Limited
Publication date: 15 October 2016
Description
Mindframes are models of thinking about people in relation to brands, communications, marketing initiatives and organisations. Wendy has identified six enduring principles that explain why people think the way they think, behave like they do and s...