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450 pages • first pub 2016 (editions)
ISBN/UID: 9781484215814
Format: Hardcover
Language: English
Publisher: Apress
Publication date: 09 June 2016
Description
Read in-depth, candid interviews with 30 individuals holding top marketing roles within their organizations. Interviewees include chief marketing officers (CMOs) from established organizations such as Linda Boff of GE, Jeff Jones of Target, and Ke...
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450 pages • first pub 2016 (editions)
ISBN/UID: 9781484215814
Format: Hardcover
Language: English
Publisher: Apress
Publication date: 09 June 2016
Description
Read in-depth, candid interviews with 30 individuals holding top marketing roles within their organizations. Interviewees include chief marketing officers (CMOs) from established organizations such as Linda Boff of GE, Jeff Jones of Target, and Ke...