Battlecry: Winning the battle for the mind with a slogan that kills. by Laura Ries

Battlecry: Winning the battle for the mind with a slogan that kills.

Laura Ries

138 pages missing pub info (editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Libert , galit , fraternit ) ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...