Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On

Jonah Berger

210 pages first pub 2013 (editions)

nonfiction business psychology informative lighthearted fast-paced
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Description

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...

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Community Reviews

3.75
based on 1,679 reviews

Moods

informative: 96%

inspiring: 27%

reflective: 23%

lighthearted: 14%

challenging: 6%

funny: 6%

relaxing: 2%

hopeful: 1%

mysterious: 1%


Pace

29% of readers chose fast
59% of readers chose medium
11% of readers chose slow
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