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John T. Grant
328 pages • first pub 2006 (editions)
ISBN/UID: 9780470029831
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the...
Community Reviews
Content Warnings
—
John T. Grant
328 pages • first pub 2006 (editions)
ISBN/UID: 9780470029831
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the...
Community Reviews
Content Warnings