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640 pages • first pub 2004 (editions)
ISBN/UID: 9780324200447
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles o...
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640 pages • first pub 2004 (editions)
ISBN/UID: 9780324200447
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles o...
Community Reviews
Content Warnings