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816 pages • first pub 1986 (editions)
ISBN/UID: 9780077861056
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing manage...
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Content Warnings
816 pages • first pub 1986 (editions)
ISBN/UID: 9780077861056
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing manage...
Community Reviews
Content Warnings