Consumer Data Research by Alex Singleton, Paul A. Longley, James Cheshire

Consumer Data Research

Alex Singleton, Paul A. Longley, James Cheshire

196 pages first pub 2018 (editions)

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Description

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today....

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