Sign Wars: The Cluttered Landscape of Advertising by Stephen Papson, Robert L. Goldman

Sign Wars: The Cluttered Landscape of Advertising

Critical Perspectives

Stephen Papson, Robert L. Goldman

323 pages missing pub info (editions)

nonfiction business economics
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Description

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay o...

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