Advertising Media Planning by Roger B. Baron, Jack Z. Sissors
Advertising Media Planning

Roger B. Baron, Jack Z. Sissors

Advertising Media Planning

Roger B. Baron, Jack Z. Sissors

496 pages first pub 1975 (editions)

nonfiction business informative medium-paced
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This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the lat...

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