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PowerBranding(tm): Building Technology Brands for Competitive Advantage
—
Grant Johnson, Marty Brandt
—
Grant Johnson, Marty Brandt
192 pages • first pub 1997 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
informative
inspiring
tense
medium-paced
Description
A comprehensive and strategic approach to building technology brands for competitive advantage.
Community Reviews
Content Warnings
PowerBranding(tm): Building Technology Brands for Competitive Advantage
—
Grant Johnson, Marty Brandt
—
Grant Johnson, Marty Brandt
192 pages • first pub 1997 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
informative
inspiring
tense
medium-paced
Description
A comprehensive and strategic approach to building technology brands for competitive advantage.
Community Reviews
Content Warnings