Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

384 pages first pub 2019 (editions)

nonfiction business economics psychology funny informative reflective medium-paced
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Description

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ — Nassim Nicholas Taleb To be brilliant, you have to be irrational Why is Red Bull so popular – even though everyone hates the taste? Why do countdown bo...

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Community Reviews

4.02
based on 512 reviews

Moods

informative: 90%

inspiring: 46%

funny: 37%

reflective: 37%

lighthearted: 28%

challenging: 6%

adventurous: 4%

hopeful: 4%

relaxing: 2%

mysterious: 1%


Pace

40% of readers chose fast
45% of readers chose medium
14% of readers chose slow
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