Corporate-Level Strategy: Creating Value in the Multibusiness Company by Andrew Campbell, Michael Goold, Marcus Alexander

Corporate-Level Strategy: Creating Value in the Multibusiness Company

Andrew Campbell, Michael Goold, Marcus Alexander

450 pages first pub 1994 (editions)

informative medium-paced
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"A vital and deeply researched contribution to thinking about corporate strategy." -Professor Gary Hamel London Business School This groundbreaking book on corporate-level strategy is the fruit of ten years of consulting and research with corporat...

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