Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David C. Robertson with Bill Breen

320 pages • first pub 2013 (editions)

nonfiction business history adventurous informative medium-paced
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Description

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remar...

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