Television in the Streaming Era: The Global Shift by Jean K. Chalaby
Television in the Streaming Era: The Global Shift

Jean K. Chalaby

Television in the Streaming Era: The Global Shift

Jean K. Chalaby

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"The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each val...

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