Brand Manners: How to Create the Self-Confident Organisation to Live the Brand by William Gordon, Hamish Pringle

Brand Manners: How to Create the Self-Confident Organisation to Live the Brand

William Gordon, Hamish Pringle

336 pages missing pub info (editions)

nonfiction business economics medium-paced
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How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this ground...

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