The Compelling Proposal: Make it Easy for the Customer to Buy From You! by Steve Thompson

The Compelling Proposal: Make it Easy for the Customer to Buy From You!

Steve Thompson

78 pages • first pub 2019 (editions)

nonfiction informative medium-paced
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The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate—on both sides of the deal—into a concise seven-page tool for bridging selling and negotiation. Written in ...

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