The Audience Commodity in a Digital Age; Revisiting a Critical Theory of Commercial Media by

The Audience Commodity in a Digital Age; Revisiting a Critical Theory of Commercial Media

Digital Formations

328 pages • missing pub info (editions)

nonfiction biography business history sociology medium-paced
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Description

This edited collection comprises foundational texts and new contributions that revisit the theory of the audience commodity as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to ...

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