The Naked Consumer: How Our Private Lives Become Public Commodities by Erik Larson

The Naked Consumer: How Our Private Lives Become Public Commodities

Erik Larson

288 pages • first pub 1992 (editions)

nonfiction business economics sociology challenging informative slow-paced
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Description

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before w...

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