Engaging Diverse Communities: A Guide to Museum Public Relations by Melissa A. Johnson

Engaging Diverse Communities: A Guide to Museum Public Relations

Melissa A. Johnson

224 pages missing pub info (editions)

nonfiction art business history challenging informative medium-paced
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Description

As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the firs...

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