Pre-Suasion: Channeling Attention for Change by Robert B. Cialdini

Pre-Suasion: Channeling Attention for Change

Robert B. Cialdini

432 pages • first pub 2016 (editions)

nonfiction business psychology self help informative reflective slow-paced
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The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.What...

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