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164 pages • missing pub info (editions)
ISBN/UID: 9780789025692
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 23 September 2004
Description
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and indi...
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164 pages • missing pub info (editions)
ISBN/UID: 9780789025692
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 23 September 2004
Description
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and indi...
Community Reviews
Content Warnings