Mastering the New Media Landscape: Embrace the Micromedia Mindset by Rusty Shelton, Barbara Henricks

Mastering the New Media Landscape: Embrace the Micromedia Mindset

Rusty Shelton, Barbara Henricks

192 pages first pub 2016 (editions)

nonfiction business informative medium-paced
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The New Way to Get Noticed The giant brands that once dominated the media landscape Oprah, the New York Times, NPR, CNN have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and bra...

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