Read the full review at my site Digital Amrit

Measuring something makes you accountable. You’re forced to confront inconvenient truths. And you don’t spend your life and your money building something nobody wants

What is the book about?
Lean Analytics: Use Data to Build a Startup Faster is written by Alistair Croll and Benjamin Yoskowitz. It is part of the ‘Lean Startup’ series started by Eric Ries in his seminal book ‘The Lean Startup’. In a nutshell, Lean Analytics focuses on the ‘measure’ portion of the Build-Measure-Learn cycle.

I had an opportunity to present on this topic (whose content I borrowed almost wholly from this book). You can see the recorded video on this topic here or download the PDF here. If you are new to the Lean Startup, I would recommend reading that book first before picking this one up.

What does this book cover?
Lean Analytics is arranged in a sequential fashion. The topics covered are as follows

- The need for metrics
- The concept of the One Metric That Matters
- 6 business models and how current analytics applies to them
--E-commerce
--SaaS
--Free Mobile App
--Media Site
--User-generated Content
--Two-sided Marketplaces
-The Lean Analytics Framework
-How does the Lean Analytics Framework apply to the 6 business models
-What are the baselines for these business models
-Putting the framework into action

What did I like?
Lean Analytics helps plug in the missing gap in the Build-Measure-Learn cycle. While there is a lot of literature on how to build and what to build, there isn’t enough on figuring out whether you are meeting expectations or not.

Read the full review at my site Digital Amrit