Scared me, angered me and helped me make the decision to change the way I feed my family. While the author can be a bit repetative (we get it, you were a financial analyst and you tend to burn things when you cook), she presents information in a readable yet scientific way. She does rely on studies rather than anecdotal information and does not appear to have any ulterior motive other than wanting parents to be as informed as she is. I would read this as a companion to the documentary Food Inc. and any Michael Pollan book.