A review by wjacksonata
Everything you need to Know about Marketing,2nd/ed by Paul Wood

4.0

Curiosity finally got the best of me with this book. I met Paul some time ago (before this book was published) when he facilitated a leadership workshop I attended. Fast-forward a few years, and I started seeing this book pop up in libraries and book shops. Everyone loves a good redemption story, and even better if you have met the person, right? Right. However, this book stands on its own merits (i.e. without my familiarity bias). Paul is an excellent writer and story-teller, and his story is impressive. I found the sections on his five steps to escape (self-imposed mental) prisons less compelling than the autobiographical bits, but they still had useful insights. All up, a great read.