Theodore Levitt

8 books

HBR's 10 Must Reads on Strategic Marketing by Harvard Business Review

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review

224 pages • first pub 2013 (editions)

nonfiction business informative slow-paced
Marketing Imagination: New, Expanded Edition by Theodore Levitt, I. M. Levitt

Marketing Imagination: New, Expanded Edition

Theodore Levitt, I. M. Levitt

238 pages • missing pub info (editions)

nonfiction business economics informative slow-paced
Marketing for Business Growth by Theodore Levitt

Marketing for Business Growth

Theodore Levitt

266 pages • first pub 1974 (editions)

nonfiction business emotional reflective medium-paced
Marketing Imagination by Theodore Levitt, Theodore Levitt
Marketing Imagination
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Theodore Levitt, Theodore Levitt

Marketing Imagination

Theodore Levitt, Theodore Levitt

missing page info • first pub 1983 (editions)

challenging informative reflective slow-paced
The Marketing Imagination by Theodore Levitt

The Marketing Imagination

Theodore Levitt

238 pages • first pub 1983 (editions)

nonfiction business informative slow-paced
Marketing Myopia by Theodore Levitt

Marketing Myopia

Theodore Levitt

104 pages • first pub 2008 (editions)

nonfiction business informative fast-paced
Ted Levitt on Marketing by Theodore Levitt

Ted Levitt on Marketing

Theodore Levitt

226 pages • first pub 2006 (editions)

nonfiction business challenging informative reflective medium-paced
Thinking about Management by Theodore Levitt

Thinking about Management

Theodore Levitt

172 pages • missing pub info (editions)

nonfiction business economics medium-paced