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Lean Analytics: Use Data to Build a Better Startup Faster by Benjamin Yoskovitz, Alistair Croll
boomt's review against another edition
5.0
Lean Analytics is one of the best business books I have read in a long time. The approach is data-driven: build, measure, learn. Measurement focuses on the most critical performance metrics for each stage of a startup, from initial assessment of concept-market fit (Empathy) through scale-up. Metrics are tightly coupled with the underlying business model and the authors analyze each of the principle web-based models: E-commerce, Software as Service, Free Mobile App, Media Site, User-Generated Content, and Two-Sided Marketplaces. The methods are pragmatic and will be useful Internet start-ups and corporate "intrapreneurs" alike.
turbobureaucrat's review against another edition
Книга рассказывает о дружбе стартапов и аналитики. Более того, книга предлагает пятиступенчатый подход, на каждом из этапов которого важны одни показатели и неважны другие. Польза от книги усиливается и тем, что рассмотрены различные типы стартапов: SaaS, площадки для торговли и ещё несколько других. Отличное дополнение к книге Lean Startup.
kartiknarayanan's review against another edition
5.0
Read the full review at my site Digital Amrit
Measuring something makes you accountable. You’re forced to confront inconvenient truths. And you don’t spend your life and your money building something nobody wants
What is the book about?
Lean Analytics: Use Data to Build a Startup Faster is written by Alistair Croll and Benjamin Yoskowitz. It is part of the ‘Lean Startup’ series started by Eric Ries in his seminal book ‘The Lean Startup’. In a nutshell, Lean Analytics focuses on the ‘measure’ portion of the Build-Measure-Learn cycle.
I had an opportunity to present on this topic (whose content I borrowed almost wholly from this book). You can see the recorded video on this topic here or download the PDF here. If you are new to the Lean Startup, I would recommend reading that book first before picking this one up.
What does this book cover?
Lean Analytics is arranged in a sequential fashion. The topics covered are as follows
- The need for metrics
- The concept of the One Metric That Matters
- 6 business models and how current analytics applies to them
--E-commerce
--SaaS
--Free Mobile App
--Media Site
--User-generated Content
--Two-sided Marketplaces
-The Lean Analytics Framework
-How does the Lean Analytics Framework apply to the 6 business models
-What are the baselines for these business models
-Putting the framework into action
What did I like?
Lean Analytics helps plug in the missing gap in the Build-Measure-Learn cycle. While there is a lot of literature on how to build and what to build, there isn’t enough on figuring out whether you are meeting expectations or not.
Read the full review at my site Digital Amrit
Measuring something makes you accountable. You’re forced to confront inconvenient truths. And you don’t spend your life and your money building something nobody wants
What is the book about?
Lean Analytics: Use Data to Build a Startup Faster is written by Alistair Croll and Benjamin Yoskowitz. It is part of the ‘Lean Startup’ series started by Eric Ries in his seminal book ‘The Lean Startup’. In a nutshell, Lean Analytics focuses on the ‘measure’ portion of the Build-Measure-Learn cycle.
I had an opportunity to present on this topic (whose content I borrowed almost wholly from this book). You can see the recorded video on this topic here or download the PDF here. If you are new to the Lean Startup, I would recommend reading that book first before picking this one up.
What does this book cover?
Lean Analytics is arranged in a sequential fashion. The topics covered are as follows
- The need for metrics
- The concept of the One Metric That Matters
- 6 business models and how current analytics applies to them
--E-commerce
--SaaS
--Free Mobile App
--Media Site
--User-generated Content
--Two-sided Marketplaces
-The Lean Analytics Framework
-How does the Lean Analytics Framework apply to the 6 business models
-What are the baselines for these business models
-Putting the framework into action
What did I like?
Lean Analytics helps plug in the missing gap in the Build-Measure-Learn cycle. While there is a lot of literature on how to build and what to build, there isn’t enough on figuring out whether you are meeting expectations or not.
Read the full review at my site Digital Amrit
boomt's review against another edition
5.0
Lean Analytics is one of the best business books I have read in a long time. The approach is data-driven: build, measure, learn. Measurement focuses on the most critical performance metrics for each stage of a startup, from initial assessment of concept-market fit (Empathy) through scale-up. Metrics are tightly coupled with the underlying business model and the authors analyze each of the principle web-based models: E-commerce, Software as Service, Free Mobile App, Media Site, User-Generated Content, and Two-Sided Marketplaces. The methods are pragmatic and will be useful Internet start-ups and corporate "intrapreneurs" alike.
milesskorpen's review against another edition
3.0
Interesting — started strong, but the specific industry examples were pretty rudimentary. I'd strongly recommend it for someone without any background in analytics.