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368 pages • missing pub info (editions)
ISBN/UID: 9781439172919
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 27 April 2009
Description
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as the dean of the brand-equity movement, Aaker now prepares mana...
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Content Warnings
368 pages • missing pub info (editions)
ISBN/UID: 9781439172919
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 27 April 2009
Description
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as the dean of the brand-equity movement, Aaker now prepares mana...
Community Reviews
Content Warnings