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Brand Leadership: Building Assets in an Information Economy by David A. Aaker, Erich Joachimsthaler

Brand Leadership: Building Assets in an Information Economy

David A. Aaker, Erich Joachimsthaler

368 pages • missing pub info (editions)

nonfiction business economics
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Brand Leadership by David A. Aaker, Erich Joachimsthaler

Brand Leadership

David A. Aaker, Erich Joachimsthaler

351 pages • missing pub info (editions)

nonfiction business economics