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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models by G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

240 pages • first pub 2011 (editions)

business informative medium-paced
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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models by G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

240 pages • first pub 2011 (editions)

business informative medium-paced