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Qualitative Marketing Research: A Cultural Approach by Anu Valtonen, Johanna Moisander

Qualitative Marketing Research: A Cultural Approach

Introducing Qualitative Methods

Anu Valtonen, Johanna Moisander

240 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Qualitative Marketing Research: A Cultural Approach by Anu Valtonen, Johanna Moisander

Qualitative Marketing Research: A Cultural Approach

Introducing Qualitative Methods

Anu Valtonen, Johanna Moisander

227 pages • missing pub info (editions)

nonfiction business economics medium-paced