The Art of Writing Advertising by Denis Higgins, Denis Higgins, William Bernbach

The Art of Writing Advertising

Denis Higgins, Denis Higgins, William Bernbach

125 pages first pub 1968 (editions)

nonfiction business informative reflective medium-paced
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Description

Why do some advertisements become part of history while others never even get read? You'll find the answers in The Art of Writing Advertising.

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