William Bernbach

2 books

The Art of Writing Advertising by Denis Higgins, Denis Higgins, William Bernbach

The Art of Writing Advertising

Denis Higgins, Denis Higgins, William Bernbach

125 pages • first pub 1968 (editions)

nonfiction business informative reflective medium-paced
Technique for Producing Ideas by James Webb Young, James Webb Young, William Bernbach

Technique for Producing Ideas

James Webb Young, James Webb Young, William Bernbach

62 pages • first pub 1940 (editions)

nonfiction business design informative inspiring reflective medium-paced